Author: Deya Bautista

Founder of Montreal Real Estate Blog. Lover of all things tech & internet culture. Real estate obsessed, former broker. Enjoys sharing insight news & market tips.

Viewing an Open House with Open Eyes

Remaining objective can be a difficult task when viewing an open house. It is easy to fall in love with a home’s appearance, blind to problems that may make it unsuitable. While aesthetics can be an important consideration, it is necessary to look beyond window-dressing.

A qualified home inspector should be hired before purchasing a home, but there are areas that consumers can examine on their own. This will shorten your list of potential homes and reduce the likelihood that a home inspector will reject it as unsafe or unsuitable. Here are some considerations and common problem areas to look for when touring an open house:

Marketing Your Home

house4salesign.jpgIf you’re thinking of selling your home, you need a marketing plan. Just like any other product people buy or sell, a home’s value must be communicated to the proper audience to ensure the seller gets the best possible price.

Marketing your home means more than putting up a lawn sign and sticking an ad in your local newspaper. You need to have a complete marketing plan that takes into account your home’s unique qualities, your objectives and details the specific resources available to you.

Your planning should begin as soon as you choose a Realtor, and often even before that. Part of your marketing plan will involve pricing your property, deciding when to list it and what features need to be cleaned or repaired. At this stage it is essential that you are completely honest with your Realtor about the condition of your home, your financial needs and any time constraints.

Once you have the basic information established, you need to get to the “guts” of the marketing plan, or determine how best to let people know that your home is for sale and get them excited about it. You need to keep in mind when you are planning that there are two key target audiences: home buyers and other real estate agents. You will need different marketing vehicles to effectively reach each audience.