It has been two years since we last wrote about Zoocasa. Back then, they were just starting out and I do believe they were still on Beta. A lot has changed since then.
It turns out that Zoocasa, owned by Rogers Communications, developed iPhone app (home search on your phone? great!) AND now Yahoo! Canada has teamed up with Zoocasa as their Real Estate Home Search. They have just launched a new application that lets users do home searches directly from their yahoo.ca home page.
Now the more than 17 million Canadians who visit Yahoo! every month will be able to search for a new home, research local neighbourhoods and receive updates about properties that fit their personal profile, all through the Zoocasa.com application on their Yahoo.ca homepage. Combining real-time listing information and mapping technology, Zoocasa.com allows users to personalize their search experience and discover community, demographic and lifestyle information to help them choose the right home.
[ Source: Finantial Post. Read More ]
The site grew in popularity, but their affiliation with a powerful search engine such as Yahoo! Canada definitely puts them in the major leagues. Now there’s talk about brokerages like Re/Max, Century 21 a Royal LePage looking for alternative sites, such as Zoocasa, to advertise their listings, since they feel that Realtor.ca is lacking some important features:
“Realtor.ca isn’t as technologically advanced as its competitors, lacking information that prospective home buyers like, such as demographic data, school zones and average prices for neighbourhoods.” [ The Globe and Mail . Read more ]
And we second that opinion.
If the joint venture of Yahoo! Canada/Zoocasa and the major brokerage firms succeed, realtors will now have our own Canadian version of Zillow. Pretty interesting to say the least. Not to mention the different options for online exposure to all home sellers, having a mix of Realtors.ca, Google maps Real Estate (also gaining popularity with home searches) and the already existing listing sites like micasa.ca.
Yahoo! nouvelle application immobilière: Yahoo! annonce le lancement d’une application en partenariat avec Zoocasa, un site Internet canadien dédié à l’immobilier.